For my draft my number one concern was to make something simple that fits well into my blog topic. From that main point I decided to go with the idea of a minimalistic luggage set that has the name of my blog across the two suitcases in the front. This is very clearly related to the topic of my blog because I have chosen to write about traveling throughout Europe and so the luggage set is fitting. I also included the added touch of “stickers” on the suitcases with various names of notable destinations throughout Europe, as an added dimension of interest.

I didn’t really do any research in figuring out my design. I suppose a lot of the inspiration for it came from many modern logos sticking to a more minimalist idea and trying to keep the design clean and simple. It is the idea of keeping a logo simple and thus easy for the audience to process and recall to memory when seen again. In corporate logo design it is key that the audience does not have to think too hard to associate the logo with the company and their mission and goals.
To create this project, I used fairly simple illustrator techniques. Because of what I chose to do for my logo it was essentially using a collection of separate rounded rectangles and arranging them some in front and some in back to create a feeling of depth in the layout of the image. Within each shape I added a gradient to the background as well. I struggled at the beginning in figuring out how to make the logo not seem as flat and so I chose to attempt a gradient within the base shape of the suitcases, and I am quite happy with how it came out. I was lucky outside of this minor setback and avoided any issues with the actual adobe software while completing the logo design.























