For my project I wanted to make something simple that fits well into my blog topic. From that main point I decided to go with the idea of a minimalistic luggage set that has the name of my blog across the two suitcases in the front. This is very clearly related to the topic of my blog because I have chosen to write about traveling throughout Europe and so the luggage set is fitting. I also included the added touch of “stickers” on the suitcases with various names of notable destinations throughout Europe, as an added dimension of interest.

I didn’t really do research in figuring out my design. I suppose a lot of the inspiration for it came from many modern logos sticking to a more minimalist idea and trying to keep the design clean and simple. It is the idea of keeping a logo simple and thus easy for the audience to process and recall to memory when seen again. In corporate logo design it is key that the audience does not have to think too hard to associate the logo with the company and their mission and goals.

To create this project, I used simple illustrator techniques. Because of what I chose to do for my logo it was essentially using a collection of separate rounded rectangles and arranging them some in front and some in back to create a feeling of depth in the layout of the image. Within each shape I added a gradient to the background as well. I struggled at the beginning in figuring out how to make the logo not seem as flat and so I chose to attempt a gradient within the base shape of the suitcases, and I am quite happy with how it came out. Another major issue I encountered in the editing process was that I had rasterized my draft before I saved it and so when I went back to make edits I couldn’t edit individual parts of the design. This meant that when I went back to make changes based on the suggestions, I had to start over and recreate the entire design.

The feedback I received was mainly in adding detail to the background and messing around more with the shapes and sizes of the stickers placed on the suitcases. I took this feedback into mind and decided to create the illusion of a wooden floor that the suitcases are sitting on and added wall color behind them to make it seem as if the luggage set was sitting in a room all packed and ready to go. I also chose to get rid of the different colored stickers and make them all maroon. I felt that the different colors of stickers paired with the new background color and details was too distracting and getting away from the simple design I wanted from the start. I also chose to change the name on my logo from “Cassandra Barnes Travel” to “A Barnes Abroad”. I made this decision because I feel that it is more memorable and catchier, which makes for a better logo design.